As the pioneers of the welded aluminum boat lift with a passion for continuous improvement, we have perfected our design to offer superior stability, reliability and performance season after season. Welded construction and premium components make ShoreMaster Vertical Lifts the most trusted boat lift in the industry as well as the easiest to install and own. Our double v-side design provides easy access to your watercraft, and our exclusive Whisper Winch offers the market’s quietest operation. Plus, when you add a boat lift motor use becomes as easy as the push of a button.